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Image by Kelly Sikkema

Boldly authentic branding for culturally rooted founders who refuse to dim their heritage, and are ready to own their space in the global market

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About me

I'm Mannat Sidhu, and I believe your cultural heritage isn't something to hide, it's your superpower.

After watching too many brilliant POC founders struggle to translate their authentic stories into market success, I created Pehchaan Creative. When you work with me, you're getting a partner who understands the unique challenges of being a culturally rooted founder and knows exactly how to turn your heritage into your competitive advantage.

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How we bring your vision to life

01

Brand Strategy

Building a foundation for your brand that resonates globally as well as with your culture.

02

Visual Identity

Using the visuals to make sure your brand aligns with your bold self and culturally rooted brand.

03

Packaging Design

Making people stop mid-shelf and eye that amazing box of authentic goodness.

illustration for global diaspora

For the...

culturally rooted FMCG and F&B founders, especially those from the South Asian diaspora who are building something meaningful.

You're not just creating products; you're carrying forward traditions, flavours, and stories that deserve to be celebrated on a global stage. Your heritage isn't a hurdle to overcome it's the very thing that makes your brand irreplaceable.

If you're ready to transform your cultural story into your competitive advantage, you're exactly who we're here to serve.

Selected Projects

While I would love for you to stalk my page and have a look at all the work I have done. Here are a select few recent works that I believe you would like. 

Feel free to have a look at these as well as my entire portfolio showcase.

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Dawaiya

Chai Tapri

Mannat really gave us clarity in terms of how things would not just visually but how the entire conceptof identity would look. 

Sagar, Dawaiya.com

Coming from a Tech background I didn't even know anything about branding when I met Mannat. What started as a logo project, turned into brand design and it was worth every penny I paid.

Sudhakar, PicUpMe

What I loved about working with Mannat is how she was able to bring the fun concept to an otherwise health-oriented drink.

Ashwin, YoBe

Ready to Stop Hiding and Start Shining?

Your heritage is your advantage. Your story deserves to be heard. Your brand is ready to make waves.

Let's build something bold, authentic, and impossible to ignore.

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